Scoop News



A t-shirt to create awareness about the torture of homosexuals.

Due to the ongoing torture and persecution of homosexual men in Chechnya, Scoop Models, Won Hundred and Amnesty International have together created a t-shirt where all proceeds go to Amnesty International and their work to support better conditions for the persecuted men in Chechnya.

On the 2nd of June this year Amnesty International released a press statement to draw attention to the persecution of homosexual men in Chechnya, which has been ongoing since the beginning of 2017. The men have been exposed to both abuse and torture. The purpose of the torture is to pressure them for information that can lead to the arrest of other homosexual men.

At the moment a minimum of 40 wanted men have fled Chechnya and are therefore living in hiding in Russia hoping not to be found by their own families and the Chechen authorities, constantly fearing for their lives. Amnesty International are working on providing them international protection and are pressuring the Immigration and Integration Minister Inger Støjberg (V) to give the persecuted men asylum in Denmark, something that e.g. France and Lithuania already have done.

 “Abuse of homosexuals are occurring in many places around the world, but in Chechnya we can see that it is a targeted hunt with its only purpose to attack all homosexual men. That is why it is crucial that Denmark and other countries not only put pressure on Russia and Chechnya, but also offer help to the desperate men in severe danger”, - says Helle Jacobsen, campaign director at Amnesty International.

Creative Director at SCOOP Models, Sune Palner, agrees with Helle Jacobsens statement and initiated the creation of a t-shirt to increase awareness about the situation in Chechnya. “In a organization like SCOOP Models where sexual orientation isn’t on the agenda, it’s incomprehensible that there hasn’t been more focus on this matter. That’s why we really want to join in to raise attention on this problem.” says Sune Palner.

Nikolaj Nielsen, creative director at Won Hundred has created Won Hundreds first unisex collection. The collection does not consider sexual orientation or gender perception. This makes Won Hundred the obvious partner. At the same time, the campaign for the t-shirt will mark that love does not know boundaries or gender. With this collaboration the three involved parts SCOOP Models, Won Hundred and Amnesty International hope to enforce human rights for the persecuted men in Chechnya.


Facts: The t-shirt will be sold for the price of 250 DKK and launched on the 3rd of August. It is sold exclusively in Won Hundred’s stores and at and All profits go to Amnesty International.

Contact: Helle Jacobsen - +4524463829, Sune Palner -
Material - Teuta Kastrati

Watch the campaign video here

Official hashtag: #chechnyalove

Photo: Marco Van Rijt

Film: Frederik Säll

Film Director: Thorbjörn Ingason

Creative direction: Sune Palner

Hair stylist: Line Bille

Makeup artist: Stine Rasmussen

Stylist: Barbara Gullstein

Music: Taragana Pyjarama

Retouch: Jonathan Vorsselman

Talents: Alberte, Alexander, Amanda, Ananya, Anna Katrine, Barbara, Blake, Camilla, Clara l, Dimitri, Erika, Freja, Gertrud, Ina, Julier, Jens, Lasse, Laura, Leo, Martin, Max, Mathias, Sebastian & Vincent.

Special thanks to: Soil Agency, Tue Blichfeldt, Leon Sloth, The Lab, The Lab Kitchen, Scoop Models, Scoop Artists