SCOOP ICON - BEAUTY THAT LASTS FOREVER

2009-11-15

An unusual collaboration has resulted in an unusual art project to be launched in February during Danish Fashion Week at gallery DASK. The project is called ICON and is the work of SCOOP MODELS and two graphic designers − Dennis Lynge and Michael Nygaard.

 

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ICON blends historical methods of representing ideals of beauty with modern concepts of the perfect body. Nine models from SCOOP MODELS − who are particularly representative of current trends in beauty − have been selected and their bodies have been recreated as photos of classical marble statues. Photos that reflect the fashion industry's perception of beauty, youth and perfection. In this way the ICON project is not only an original art project but also a way of handing the beauty ideals of 2010 over to the future. The models from SCOOP MODELS are Amanda Nørgaard, Marikka Juhler, Nina Lund, Trine Hyldtoft, Albert Krarup, Jesper Lund, Mathias Lauridsen, Michael Winther and Sebastian Lund.